Why Marketing to Customers is Like Picking Low-Hanging Fruit
CEOs and upper management know that marketing to customers is a key channel strategy that can positively impact the bottom line. Unfortunately, many organizations do not execute this area very well and fail to effectively market to clients after the initial sale. Instead, most businesses spend significant resources in building traditional sales organizations searching for new prospects to close business.
When done correctly, customer marketing can generate new opportunities, repeat business and add revenue to the bottom line. Large and small businesses depend on their customer relationship strategies to retain long term customers, but not all companies utilize their customer base for new marketing and sales opportunities.
With the help of Customer management systems, companies can track every customer touch point from sales, delivery and into post sales support. These tools can be instrumental in helping to develop targeted marketing programs and channel strategies for new product lines and services. This can create "Starburst Opportunities" that can add value to the client and increase revenue for the company, a true win/win situation.
Because customer information is already available, and the rapport already established, this approach can be a much more profitable sales channel. Your marketing dollars needed to sell to an existing customer can be far less expensive than trying to sell to new prospects through traditional methods. Customer marketing is not a new concept, but is not explored as much as it could be.
In summary, marketing to customers is like picking low hanging fruit and a sound strategy to employ. In addition, if your organization utilizes a customer relationship management system, you have a repository of customer marketing data that can be leveraged to create drive new business to existing clients.
Marketing to Customers should be part of your marketing strategy. Find out more at http://gravitygarden.com/build-customer-loyalty/index.html. Article Source: http://EzineArticles.com/?expert=Oliver_Stewart |
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