How to Keep Your Customer Happy Article Word Count: 408 [View Summary] Comments (0) |
Nowadays customers are far better informed than they were before and they therefore demand products and services of a high standard. They can no longer be lured to buy things through attractive deals and smooth marketing. After buying a product, a customer should feel that their needs are being met. Remember it is far easier to keep your existing customers happy rather than getting new customers. Here are a few ways in which you can keep your customers happy.
Begin by making your approach customer-focused. Your employees should be made aware that the customer always comes first. Even your training programs should stress on this customer centric attitude. You should make your customers feel special by remembering their birthdays, their preferences and encouraging interaction with them. You can actually set up automated processes for capturing customer information and then pulling it up as and when required.
To manage your customer relationships well you need to make sure that your customer data is up to date. Keep sending reminders to customers from time to time so that they can inform you of a change in their contact details or a change in their social conditions.
In order to be able to handle a large amount of customer data, it is a good idea to categorize it on the basis of specific requirements, needs etc. You may even need to develop a wider array of goods and services to be able to cater to the diverse needs of customers.
Customers appreciate attention to finer details. Whenever you come across an error, try to rectify it as soon as possible no matter how trivial it may appear. A discerning customer will be sure to notice the extra attention to detail and will want to be associated with you.
Your communication with your customers should not just be restricted to buying and selling of your products and services. Move beyond the commercial transaction and ask your customers for suggestions or feedback so that your customers feel you are listening to their advice. This will help you personalize your customer service. Use tools like newsletters or catalogs to communicate with your customers on a regular basis.
You need your customers to be happy in order to sustain your business and see it grow. This is why one of the goals of your business should be to strive for customer satisfaction. However, keep in mind that keeping your customers happy is a continuous activity.
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